Responsive - Honey // Branded Honey Research 1

Very long bottles, with type on top of the glass makes a very simplistic design as there are no labels. The information is located on the lid though. Because the jars are pretty long it might make it hard to get honey from the bottom. It's attractive, the colours of the honey stand out.

This is a honey concept I found online. Interesting use of geometric shapes, replicating hives possibly? But it is way over the top. I doubt it would work if it was a real life product. Don't think many people would purchase it. Sharp edged jars are not a good idea, even if it does look interesting.

Waitrose has its own honey, which has a clean and simplistic branding. The use of the 'E' from honey as the bottom of the bee is clever and done in a subtle way. 

The outlines used for the hexagon and bee shapes are implemented in a minimal manner which works well for a logo/icon. The type also adds to the clean style used.

Really diggin' the wooden vibe going on with this raw honey. However this set of honey reminds me too much of Body Shop products. Doesn't really communicate honey to me. I don't think this would do to well if it hit the shelves. The type used is very clear and minimal, which overall adds to the well presented, attractive design. Although it still doesn't look like a honey product. 

I don't like either of these 2 honey designs. The design on the left is too cluttered. the hexagon icons shouldn't be there and the information takes up too much space. The design on the right isn't attractive in my opinion and the use of string is a little tacky, the rounded label wtih the flower doesn't really fit in.

I really like how this jar only has a simple label, nothing else. It has a certain charm to it. 

Although the jar has the word mason embossed on it? so its probably a one off design. The name and slogan also adds something more personal to it. 

Another conceptual design. This one works much better in my opinion. They have through about how it would be stored. As hexagonal shapes are synonymous with bees, they used it for the shape of the jar, making them fit easier together when stacked. 

All this consists of is a bee and some hand rendered type. that is it. I think it's great.

It's obviously not amazing or over the top, but they're not trying to woo the audience. It does exactly what it says on the tin/jar.

Very minimalist design approach to a honey brand. I have gotten tired of the over usage of hexagons but this does work well with the simplicity of the G in the shape. Although I'm unsure whether I would purchase this in store or not if I came across it. It does come across a little plain, which is something you have to be careful of when creating simple design aesthetics such as this. 

I really do not like this example of branded honey. It just doesn't work well. The typography is horrible. The way the word beeline ascends and descends inside the hexagon is so bad. The lines, spacing/kerning and the extended letter N in honey are all bad elements in this design. The honey dipper lids looks stupid too.

A strong example of effective and simple honey branding. I really love the clean aesthetic used. The droplet into a hexagon is quite clever too and is done well. The clear sans serif typefaces used throughout the logo, label description are easy to read and create an overall well presented product. 

A very royal looking design. The serif typography in gold looks quite expensive and posh. It gives the product a sense of worth. I',m digging the wrap, but i'm unsure of the bees on the label as well. It does look a little cluttered.

Really like the direction this branding took. I love the individual patterns used for the lid wraps. This is something I feel would attract a wider audience, in comparison to the other examples above. Mainly because it has a simple, attractive and stripped back aesthetic tied into the honey branding. Although the designs and colours are suitable, I do think it can come across as a little trend or design driven because it doesn't really push the idea of bees out there that much. Theres the hexagon and word honey, but it doesn't give off a very bee like vibe, not that it has too. Perhaps it's made the branding stronger by just using black&white colours and less context than others.