I found these beer mats right and I noticed straight away that Helvetica Bold was being used. Although I don't like the overall presentation of these beer mats, the type size and layout works. The font is coloured from light grey, dark grey and then down to black for a statement that stands out allowing the audience to focus on it more. The idea of raising awareness of drunk driving on beer mats is a good idea!
Examples of use:
New York Subway, American Apparel, Crate & Barrel's delivery trucks, Airport wayfinding in Asia
Lead
Anatomy
Bold used in this example
Category: Sans Serif
Classification: Grotesque
Country of Origin: Switzerland
Distinguishing Marks
Horizontal or vertically cut terminals at 90 degree angles
Monocular 'g'
Mildly curving leg on 'R'
Double-storey 'a'
Square dot over letter 'i'
Identity
Designed by Max Miedinger & Eduard Hoffman in 1957. Published by Haas Type Foundry
Character
Minimal / Simple / Clear / Geometric / Modern
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