Wednesday, 5 March 2014

OUGD406 - Studio Brief 2 - Creative Commute / Carbon footprint

Creative Footprint
Statistics research / facts for our posters
Raising Awareness, via twitter. Collecting a base of research that backs up our aims with the creative campaign. We all agreed that our campaign needed more strength and backup as it has been a concept just on creativity with transport. We need more reason. This was also suggested in the interim crit. As it is about public transport, I researched into public transportation facts and the benefits of it. 




Facts below sourced from America.
American Public Transport Facts
  • Americans living in areas served by public transportation save 865 million hours in travel time and 450 million gallons of fuel annually in congestion reduction alone.
  • A single commuter switching his or her commute to public transportation can reduce a household's carbon emissions by 10%, or up to 30% if he or she eliminates a second car. When compared to other household actions that limit CO2, taking public transportation can be 10 times greater in reducing this harmful greenhouse gas.
  • Communities that invest in public transit reduce the nation's carbon emissions by 37 million metric tons annually: equivalent to New York City; Washington, DC; Atlanta; Denver; and Los Angeles combined stopped using electricity.
  • Public transportation's overall effects save the United States 4.2 billion gallons of gasoline annually.
  • In 2012, Americans took 10.5 billion trips on public transportation, the 2nd highest annual ridership number since 1957.
  • 35 million times each weekday, people board public transportation.
  • From 1995 through 2012, public transportation ridership increased by 34% - a growth rate higher than the 17% increase in U.S. population and higher than the 22% growth in the use of the nations highways over the same period.
  • Public transportation is a $57 billion industry that employs nearly 400,000 people.
  • More than 7,300 organisations provide public transportation in the United States.
  • 74% of public funding for public transit is spent creating and supporting hundreds of thousands of private sector jobs.

  • You can travel almost five times further by train than by car for the same carbon footprint.
  • The carbon footprint for each person in the UK is around 15 tonnes a year.
  • Switching one car journey in 25, or using the bus once a month can remove one billion car journeys from our roads, resulting in a reduction of 2m tonnes of CO2.
  • The average number of people in a coach is 32 compared to 1.58 in a car.
  • Five billion bus journeys are made a year in Great Britain, with one billion to or from work
  • Bus passenger journeys make up over two thirds of all public transport usage
  • 1,245 bus companies operate in England, Scotland and Wales
  • An average of 85% of bus passengers are satisfied overall with bus services in England (Passenger Focus)
  • 5% of CO2 is produced by bus compared to 60% from passenger car trips of the UK road transport sector.
  • One fifth of working age population outside of London use the bus at least once a week
  • Around 20% of full time employed and 30% of part time employed are frequent bus users
  • Bus commuters in GB generate £45 billion economic output
  • Those who use bus as a back-up contribute a further £19 billion of economic output
http://www.greenerjourneys.com/2012/06/did-you-know/


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