This Helt honey product reminds me of Ben & Jerry's so much. I think it's because of the illustration and colours used. I really like the colourful and vibrant design. It's definitely not your typical honey look. Even though theres a lot going on and you can't really see the colour of the honey inside the jar, I think it's appealing and will catch the eye of the audience.
I think this example is too colourful. There is only a label designed for this and the palette of colours used is odd in my opinion. They make it look like the product is fruity. The colours are blended together within the illustration, which looks like a little too much going on.
I love how simple this is. The print block adds a personal touch to the overall design, giving it a feel that other products don't often do. It's clear, easy to interpret and makes for an attractive product that the audience will want to purchase.
I love the calligraphic type on this. This design is again pretty minimal. You have the white type on black for the sticker, lid and tag. The jar is clearly seen and the honey inside is seen too.
Clear, easy to read white type on glass. It looks attractive, especially the hand written type. I think having white type on glass looks better than black when it comes to honey. The white and yellow-ey colours go together better than with black, because yellow and black create too much of a contrast.
Here is a well thought out honey branding. This example has covered a lot, in terms of collateral. There are paper bags, envelopes, tags and wrapping paper which are all using parcel paper. The brown colour is consistently used throughout creating a strong ethos. It creates a homely feel for the product.
This is a pretty basic example. There is nothing too exciting here, the paper used for the labels look a bit faded. I don't like the use of black on yellow and I don't think it goes all that well with the white lid. It doesn't look too bad, but I just don't agree with the design. A circle logo comes across as a little tacky.
The wooden lids and golden logo on the glass jars are pretty sweet. I'm not sure on the type used for the word 'honey' though. I think it takes up too much space and is too condensed. I'm not entirely sure whether or not these would work well as a product in store. They almost give off a bathroom product vibe and I think it may be because of the lids and the shape of the jars.
This honey is more playful than others. I like how it uses bears within the branding. Expanding on the notion of bears enjoying honey and putting it into a brand of honey is cool. Black and white colour scheme is simple but effective.
This is a genius concept for a honey product. But it's very expensive though as it's a limited run. Having bee boxes with wood gives a great feel to the product. This concept creates a more realistic approach to bee honey as a product because it's more directly related to the process. These brightly colours boxes with metal clips and simple type make for an amazing piece of branding.
A well presented branding here. It looks like dinner is about to be served though. Very neat. I'm not overly keen on the design on the jars though. The white droplet pattern thing doesn't look good. But the label that goes across the lid from the sides of the jar is very good. I would say this would definitely sell if put in stores, it looks expensive from these photos, but I'm still unsure on the jar design.
The side label/sticker makes for a very simplistic design. I love the type, which is embodied in a batch of hexagons. It lets the honey glow through it. The simple use of black for the label with some small whit text at the lid, gives a strong look to this honey.
Rowse is one of the biggest names in britain for honey. It has remained as a big name for honey and that's not all down to the taste. The design used is also a strong element for the company. This limited edition shows another good example of their branding. A simple tag and label in the same colours is effective. My favourite part of rowse is the jars they use. They have bees embossed in the glass, which is awesome.
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