Augmented Design
Augmented reality is a live, direct
or indirect, view of a physical, real-world environment whose elements are
augmented by computer-generated sensory input such as sound, video, graphics or
GPS data. It is related to a more general concept called mediated reality, in
which a view of reality is modified by a computer. As a result, the technology functions by enhancing
one’s current perception of reality. By contrast, virtual reality replaces the
real world with a simulated one.
I really don't like this example of augmented design. It takes the whole point of reading something physical away in my opinion. I doubt many people would want to hold there phone over a magazine. I think its too gimmicky and using the magazines website which would have all the content on anyway would be easier. Having this augmented design stuff is more maintenance too, if you want to get linked to a product you want to buy from the magazine, it might not work if its been out of stock and changed to another link. People would have to keep updating the augmented design. The guy looks so smug at the end after us having to watch someone hover their phone over a publication for a few minutes to showcase some new technology in a manner which probably won't catch on. It's been over 2 years since this video and It's the first time I'm becoming familiar with augemented design, you would of thought if this stuff is so 'amazing' that loads of magazines / newspapers would be doing it.
Aurasma
This example of augmented design is something I consider to be more tolerable and justifiable. I do like the idea of having a printed advert and then being able to view the video version related to the initial printed advertisement. However when it comes to newspapers and magazine it is a little stupid, every newspaper has an online website and app with all the stories on which usually have videos attached to them. If you want to scroll through the news digitally use the app or website.
Ikea Catalogue
Ikea implemented augmented design into their 2014 catalogue, which can be accessed by downloading the catalogue app. The advert shows a family using the app. They just seem to be messing around with it, even when the purpose is to help people see how furniture looks in their houses, allowing them to make more informed decisions on whether or not to buy a product. I wonder what the ratio of ikea customers found the app helpful vs those who used it just to get a giggle out of it. I do however think its a good idea, which could potentially save people wasting money on furniture that wouldn't fit or look good in a particular room. I think that 3D augmented reality could be improved as the 3D can look badly composited. It would be better if they upgraded it so it could recognise the lighting in the persons room and adjust to that, making the 3D object more realistic and give more realistic shadows.
Billboard Brasil
This example of augmented/interactive design allows the reader to listen to the music that's being talked about inside. I think that this example works better than others as its more specific and relevant. A music magazine that allows the readers to become listeners of the music in the magazine. It makes more sense to me and I like this idea. If theres an album review that has received a good rating and the reader hasn't listened to any of that album, they could be able to listen to some of the music from it.
Tide Dirt Magnets - "Magttraction"
The interactive concept used on this publication is really awesome and does a great job at promoting the product, which is a cleaning agent that uses dirt magnets. There is probably no better way to show how a product works than getting the user to re-enact the process without having to use the actual product. I think this is a really creative, hands on and fun example of interactive design/print.
QR Codes
Quick Response Codes are machine-readable codes consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone. In my opinion I think QR Codes ruin the majority of the graphic design they're involved in. Companies assume that everyone will have a smartphone and will bother to put there phone up in public to scan the code, even when a lot of them are placed in the most ridiculous places. They are even printed on subway billboard posters which are the other side of the rail track. The codes look tacky and ugly, a lot of businesses using them think they are so cutting edge and genius for even using them, when there audience probably won't interact with it.
Here are some really bad examples of QR codes. Also find more here > http://wtfqrcodes.com
What is the potential of interactivity in print?
Interactive print definitely has potential to take It along way. It is capable of reinforcing the message behind its given context to the audience and making an impact on them. Though it doesn't mean it has to be used in order to make an advertisement or piece of print successful. Currently the use of interactive print is mainly there to draw attention to it and the effort the user has to make to respond to it seem unnecessary at times. As technology develops, more creative ways will be introduced to making more effective interactivity for printed mediums.
Can augmented design help draw people to your website?
Yeah, I believe it could that it could draw more attention to the website. However I don't think it's the only way to effectively gather a larger audience. When discussing project rationales I got given the idea of advertising for an photography exhibition for contest winners that submit work through the website. This promotional event would be much more effective than augmented design as it gets many people involved at the same place and at the same time, which would make a greater impression.
Is it all just a bit gimmicky? Or, are there opportunities?
It is most definitely gimmicky. My main view of augmented design is that is not totally required in most circumstances its used in. Although there have been some good uses for it that really combine well with it's context. But overall the gimmick of the actual augmented design is what attracts people and the aesthetics are often sacrificed because of it.
What kind of interactivity would be effective for my campaign?
For my campaign I have been considering to include a link/connection to peoples mobiles which shows randomised content from the website onto their phones. Perhaps the latest images uploaded in a shuffled manner, so each time it appears different on their devices. I want my interactive segment for the campaign to work well within the context of the advertisement for my website. A concept which links well together. The interactivity should encourage the reader to want to be involved with the website/advertisement.
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