I printed the leaflet with the content onto tracing paper, mainly because I wanted to experiment with it and see how it would turn out but I was also recommended to try it out during the crit feedback. Also I assumed that the face pattern would show through, creating a cool effect when the leaflet was closed. The tracing paper that was printed onto both sides was A3 as I was using a 3mm bleed on both sides, the content side because of the faces pattern and the cover because the title text was places on each edge. The cover for the leaflet was printed on A2 white card. I had to use A2 for the cover so that it could fit the A4 folded leaflet inside, I tried an A3 cover previously and the leaflet wouldn't fit.
White card was used for the A2 cover because I felt it would go well alongside the tracing paper and it would work well in contrast with the face printed in black. Previously I was thinking of using off white but I changed my mind as I didn't think it compliment the tracing paper stock.
The leaflets had been printed with trim marks as well as a bleed. I used a ruler and a pencil to connect the trim marks so I could then cut them down to A4. After cutting with a scalpel I folded them.
Below is what they looked like after I had folded them all. I wasn't too pleased with how they turned out. The 'My Design Process' title still didn't match properly on the front. Although you can still make out the name, I just wasn't satisfied and it began to get frustrating for me. I folded each of them a little differently each time to try and match the words up on the front, which isn't really the best thing if I was going to print more. They all wouldn't be exactly the same, so the idea of matching the text up on the front was beginning to become an annoyance.
The A2 cover seems to join up well, however the mouth/jaw is a little out of place, so I aim to adjust this slightly and print it again. It is still definitely usable as a cover though!
I decided to make one more attempt at the large cover title, I made more adjustments on illustrator and nudged each word in the direction the folds made out for them to be out of line. I also kept the remainder of the words and decided not to chop them off for the folds that go over them so the words can carry on underneath the fold, so that it may make it easier for the cover to be read.
As well as making the last attempt for the cover, I also created an alternative which would be much easier to print and fold. I used the same text but scaled down so it wouldn't cross any of the folds. I placed it in position where it would sit at the top of the leaflet. I was more drawn to this idea as it became more simple in comparison to the larger title. I just wanted something that could be effective and easy to read, the new title was growing on me as I was tired of being a perfectionist and trying to make the other one work. I decided if the big title doesn't work next time I will use the simpler version.
As you can see the bigger title on the cover does not match up too well. This was the last straw so I stuck with my neater, smaller cover (seen below on the right).
Final Leaflet
Evaluation
Overall, I'm pleased with how my final leaflet turned out. I believe that it works well within the context of my own design process. I think it communicates my process well. Including the things that occur whilst I work, such as procrastinating and wasting time on the internet, represented the leaflet in a more personal way. I could of chosen not to do so, but I wanted to make it more relative to myself. The experimentation, the effort of doing trial and error within the development of the leaflet is connected in how I work on other projects a lot too, which reinforced this project about my individual process. The hand rendered typography used also made the leaflet more personal too. You also have to unravel the face drawing on the cover and then get to the leaflet, which makes it more interactive. This makes the final outcome more effective in my opinion as I have taken into account the way myself and others would interact with the leaflet, I wanted it to be a little more hands on. The folding format took me a while to choose as I didn't want something overly complicated but I liked the idea of an interesting fold being used. The folds I used have been successful in what I was hoping to achieve. I wanted a simple format which allowed the user to think about the fold and how it worked.
Making adjustments for the cover of the design to match up neatly was stressful. The templates and measurements for the folds were done by myself, which is a factor that would effect the folding, as it doesn't always turn out how you would expect it. Also printers are not all the same, you have to create the correct files and make sure the options and size of stock are correct. You have to do test prints first before the final outcome. This process definitely reminded me to make sure that everything is prepared before printing, as a couple of times my files of which I thought were finalised had to be adjusted as I was doing double sided printing. I had to flip some things around. You have to think about everything whilst creating a final outcome.
Problems like getting the type alignment correct is something I try to get spot on as I can be quite a perfectionist at times and won't give up. However it doesn't always work out as it can be troublesome and start to get myself frustrated, which makes me loose focus. This process simply reinforces the actual design process I take, it allows you to step back and think of another way around it, so I fell back and created a simpler resolution for the leaflet cover. This brief was really good, for reflecting back on our own individual methods of practice and looking at how we work. It allows us to improve ourselves and flatten out some of the kinks. I've definitely benefited from this project. Looking at other peoples methods of practice also urged me to try and keep my process more organised and work more efficiently.
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