Logostarter - Logo Research + Requirements

Seeing as I'm going to be re-designing a logo for a photographic film company, I thought it would be wise to look at the other camera and film company logos in comparison to Cinestill. 

As you can see the majority of logos are just the name with no icon or symbol. Although some do have their own symbol that represents them other than just the name. I think when I'm creating my re-design of the logo It will be mainly type based like these ones below and I think I will use a sans serif font in similar fashion to all these logos as well. However I want to create a clean aesthetic much like Ilford or Kentmere that has a slight analogue feel as well. I don't want it come across too corporate. I'm going to start sketching out my initial ideas before starting to design the logo on illustrator. I need to get it clear in my head what I want it to look like first. There are potentially going to be a lot of variations made when using type. Different fonts, font styles, point sizes, alignment and placement of the words. Before using the digital typefaces I will have to make some restrictions and outline the requirements of my logo.

Logo Considerations
Colour
Typeface
Client Needs
Communication
Fails - e.g. Sexual connotations in logo
Brand experience - effective brand logo shift from identity to be able to emotionally connect with the audience.
Reproducibility & Adaptability - how it works across other formats and layouts

Requirements

Seeing as the company I've chosen to re-design a logo for is a photographic film manufacturer, their audience are going to be people who want to buy photographic film to use for 35mm and 120mm cameras. The client will want their potential customers to understand who they are and what they do.

The design of the logo must be thought out, considered and present an appealing aesthetic which communicates to the audience easily. The current logo looks as if had not much thought put into it, it's not 100% straight forward. The logo must use the 'Cinestill Film' name, so the audience can tell who they are. It must also not just appeal to pre-existing users of film, but too people that are interesting in using film. Visually the design must appeal to a wide audience, which means it should be presented in a clean, understandable format that allows people to recognise it.