Vision Express uses lowercase helvetica regular for their organisation. However the 'x' is customised with a red stroke that ascends above the x-height and reaches to a point. Helvetica is a neo-grotesque sans serif. Straight in appearance and has less line width variation than humanist sans serif type faces. Helvetica is completely neutral and I think it works well for this company. Seeing as it is for peoples eyes and vision, it helps that they have used one of the most recognisable and neutral fonts there is.
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