Millstone Honey - Labels / Wraps / Prototypes

Label development

With the icons I sketched and scanned in, I placed them into illustrator and vectorised them. I started placing them around within the label designs. Before arranging the icons I had to choose a font I liked. I wanted a bold typeface, but nothing to rounded or bouncy. Something that made an impact but looked clear. Futura Heavy was the typeface I decided to use. It was the right weight and made a good impact. When thinking of the right font I was visualising how it would look printed on the product and on bags too.

I started out by using Orator for the label information, but I then switched to futura so everything on the label had the same font, which made for a stronger ethos/branding. Futura helped fit all the type together. The logo type was also spaced out to 200. The kerning made for a more legible and impactful design, it made it clearer.

I wanted to add in small bee like dots. Reason being that I thought it would bring a homely feel to the design. Relating to the local aspect of this honey. I jotted down some bee like shapes and scanned them in. They were put into illustrator and vectorised. 

After all the experimentation and development, I narrowed down to just a hive in the logo. This was decided after I talked to my friends/classmates for feedback. They said it was simpler and more effective, which I agreed with. It was hard for me to narrow down to just the hive as I had all the other elements I drew vectorised. However I had planned to use the 4 main symbols for a pattern to use on the wraps, which would sit on the lids of the honey jars.

The logo

Tags
For the final product I wanted to add a tag to the jars to make it more professional. There needed to be a description of the honey to help sell the product. This is something my dad came up with. It is kinda over the top but I think it's a nice representation for millstone honey.

Wrap Variations

As I had simplified the logo design, I still wanted to use the other elements for the wraps. I wanted to design lid wraps for this honey as it would bring an old school jam jar vibe to the product. I had seen other branding examples with wraps and wanted to try it out. The hive, millstone, honey sticks and bee icons were used in a pattern for these wrap variations. I placed type in the centre of the designs so it would show on the top of the lids. The rectangular logo design was used in the end because I didn't think the angled rectangle version fit very well.

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Here are proto types / test prints of how the final design will look. I printed off the black on white wraps and labels because it works the best. If I was going to use white on black, my dad couldn't draw on the best before and lot number on. Unless he had a white pen. The labels were also stuck onto hexagonal jars as well. However I have decided to use normal round jars because it creates a better look overall. Round jars are more appealing, especially with the lid wraps and the wraps don't really fit at all with hexagonal jars.

test prints with different labels. I tried using a cream label but decided not to go along with it because the colour of the honey in the jars would make a low contrast with the label, making it less effective. 

This is what the final jars will look like. I test printed a tag and experimented with hole sizes for ribbon to go through. I will be using black waxed ribbon for the tags and white rubber bands to keep hold of the lid wraps.