Saturday, 28 December 2013

Type Journal - Times New Roman

TIMES NEW ROMAN
I visited a pub during the christmas break and found a sign displayed with Times New Roman. The font is clearly presented on a white board with black text, however It does not fit in well with the pub's design opposite. Although pubs are traditional places which have traditional designs, that include serif fonts, this sign (above) has probably been whipped up quickly by the owner without much thought put into it, as Times New Roman is sometimes a default font. The spacing between the 2 bottom lines is unusual and draws the eye towards it. However the larger bold header/title succeeds in getting across the information to the reader that there is a car park. Times New Roman is similar to the fonts Baskerville, Perpetua and Plantin.

Production Method 
Stone

Anatomy 
Presented in Bold on the sign
Category: Serif
Classification: Transitional
Country of Origin: England
Distinguishing Marks:
Large x-height,
Short descenders
Narrower character widths
than other serifs 

Identity
Made in 1931 by Designers: Stanley Morison & Victor Lardent // Publishers: Adobe & Monotype

Character
Legible, readable, formal

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