Monday 30 December 2013

Type Journal - Myriad


I found the packaging my macbook came with in my room and had thought what font was used for apples current packaging for MacBooks and iPods. I soon discovered that this sans serif font is Myriad, which is now synonymous with Apple as a brand, with its approachable tone and flexibility that has ensured its position as a modern classic. The characteristics are similar to fonts such as Frutiger and Bliss.

Examples of use: Adobe logo / Walmart / Gmail / Rolls Royce / Norwegian car licence plates

Prodution Method
Silicone/Digital
Origin: Lead

Anatomy
Category: Sans Serif
Classification: Humanist
Country of Origin: USA
Distinguishing Marks:  
Round dot over letter 'i' and 'j'
Angled uprights on upper-case 'M'
Curved tail on upper-case 'R'

Identity
Designed in 1992 by Robert Slimbach & Carol Twombly // Published by Adobe, Linotype.

Character
Clear / Modern / Formal

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