He informed us that throughout the module we will have to document what we learn and then evaluate upon that on our online blogs, in order to progress.
He also explained how we have only touched on the anatomy of type and that we will eventually build up a deep understanding of the elements involved within it. I'm looking forward to creating an in-depth knowledge of everything to do with type.
Through fred's presentation we started looking at the letter formation of the letter 'A'. We had to be as literal as possible and call out the properties of the letter. This short exercise showed us how as a graphic designers how we need understand every connotation and interpretations of letters. We then looked at how people can still understand the same letters as symbols, when presented in other typefaces, how they have been accepted throughout society and that it has enabled us to develop an understanding with them.
"We have to accept the rules within society and culture, otherwise they are left meaningless."
Looking at the origins of the letter 'A' was interesting too. Throughout time letters have had a history within the pictorial language. Illustrations had turned into symbols and then into type.
"If a letter is shown individually they might not be understandable"
For example, if the letter 'A' below was on it's own, people might not know what it was.
The words; stone, sable, bone, wood, lead and silicone were displayed on the screen in the same font.
The class didn't have a clue to what they implied, until they were shown in different fonts.
Fred explained how they referred to the different origins of typefaces.
This is where our letters we printed came into action.
In groups we had to carry out a comparative task and place out all our chosen typefaces, then put them into piles of what origins we thought matched the fonts. After talking within our groups and comparing the fonts, the whole class gathered and put there grouped font origins next to each other. We then as groups talked about the reasons why we decided to put each typeface with it's chosen origin.
We then all put the decisions we use for choosing the fonts to their origin onto the white board under 4 categories; Identity, Anatomy, Production and Character.
This group exercise opened my eyes, because of the amount of information that is needed to be known about typography and fonts in order to be able to understand them fully. It helped our understanding on the origins and production methods of the different types of font.
Fred set us a task that runs alongside the module. We have to start an Online Type Journal, that documents us collecting different typefaces that interests us, whether it be online or outside in the street, we have to record where we found, how it was made, who is was made by and when we saw it.
Developing out own type resources is going to help us analyse typefaces we come in contact with and how they function best.
Also for next week we have been set a task to find find 6 of best examples for each typeface that fit into the 6 origins we looked at earlier and print them out in the format of 10x10cm squares, with abcxyz in upper and lowercase.
stone / sable / bone / wood / lead / silicone
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