Tuesday 25 March 2014

Type Journal - Kopparberg



Kopparberg's typeface is a bold serif font which starts off with a long stroke coming from the 'K'. The serifs on the letters are bracketed and all the characters have a stroke that is thicker than the serifs which could classify this typeface as a slab serif. The type is also slightly risen in the middle, creating a bulge effect to create more impact and make it sit on the label of the bottle better amongst the other logo elements.

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