Saturday, 29 March 2014

Type Journal - Evans

I had never heard of this store before or seen it around. However, 'EVANS' uses a thin/light sans serif typeface, in capitals. I don't think the use of this font is particularly strong. I hadn't really paid much attention to what the purpose of the shop was, so it could fit it's purpose as an identity, however It doesn't grab my attention that much as a font.

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